Some of what Consaya does depends on somebody else's network — a message carrier, a tax network, a payment rail. Those parties charge you, not us, and we do not take a share of any of it. So rather than let you discover the cost on someone else's first invoice, we publish it here: what each one charges, which route we would take, and the date we last checked.
Last reviewed: 29 August 2026 · Reviewed every two weeks
Consaya can send your team their reminders and approvals over WhatsApp. The software side is ours; the messages are not — you buy those from Meta, either directly or through a provider. Not one dirham of it passes through Consaya, so what follows is not a price list of ours. It is what we found when we costed the options, kept current so you can check our working.
Meta moved from conversation-based to per-message billing on 1 July 2025. You are charged when a template message is delivered — not when it is sent, and not for the 24 hours around it. Anything undelivered is free.
The rate depends on the message category and the country code you are sending to. Four categories exist: marketing, utility, authentication and service.
A visa expiring in 30 days, an invoice falling overdue, an approval waiting on a manager — these are utility messages: triggered by something that happened in your own account, sent to your own staff. Utility is the second-cheapest category and a third of the marketing rate.
Consaya never sends marketing messages on your account. There is no path in the product that puts a promotional template on your bill.
When a member of staff messages back, a 24-hour customer service window opens. Inside it, free-form messages and utility templates cost nothing. A colleague who replies "approved" and then gets three follow-up questions answered has generated one charge, not four.
This matters more than the rate card does. A team that engages with its alerts pays for the first message of each thread and nothing after it.
Meta applies volume tiers to utility and authentication messages, counted monthly across your whole business portfolio. The rates below are list rates — the first tier, and the most anyone pays.
| Category | USD | AED ≈ | What goes in it |
|---|---|---|---|
| Utility | 0.0157 | 0.058 | Reminders, expiry alerts, approval requests, overdue invoices — effectively everything Consaya sends. |
| Authentication | 0.0178 | 0.065 | One-time codes. Only if you turn on WhatsApp as a login factor. |
| Marketing | 0.0499 | 0.183 | Promotional messages. Consaya sends none of these — listed so the rate card reads complete. |
| Service | 0.00 | 0.00 | Free. Any reply inside the 24-hour window a member of staff opened by messaging you. |
Meta list rates for messages delivered to UAE numbers, from the rate card effective 1 July 2026. AED figures are our conversion at the pegged 3.6725. Volume tiers reduce the utility and authentication rates as your monthly count rises.
Take a twelve-person PRO services firm carrying about 400 client documents. Expiry reminders at seven intervals, overdue-invoice chasers, approval requests and payroll alerts come to roughly 600 utility messages a month.
Straight from Meta that is about AED 35 a month. Through Twilio, about AED 46. For the whole firm — not per user.
The honest conclusion is that at the volumes a professional-services firm generates, the difference between the routes is around eleven dirhams a month. Choose on how much operational work you want to own, not on price.
Your own WhatsApp Business account, connected to Consaya in a few minutes.
Meta's rate, and nothing else. About AED 35 a month at 600 utility messages.
Best if WhatsApp is the only channel you need and you want the lowest cost.
A messaging company sits between you and Meta and handles the plumbing.
Meta's rate plus USD 0.005 per message. About AED 46 a month at 600 messages, with no monthly platform fee on pay-as-you-go.
Best if you want a single vendor across WhatsApp, SMS and voice, or want someone to call.
We write our own messaging layer instead of using an established one.
Meta's rate anyway — plus our engineering time, passed on to you in the subscription.
We do not recommend this, and we are not doing it. It is listed because you deserve to see the option we rejected and why.
Connect Meta directly. It is the cheapest, the account stays yours, and Consaya's guided sign-up removes the part that would otherwise need a developer.
Go through a provider if you want one vendor across WhatsApp, SMS and voice, or if a support line you can phone is worth eleven dirhams a month to you. That is a reasonable thing to want and we will not argue with it.
Either way, Consaya bills you nothing for the channel and takes no share of what you spend. Your control is in the product: pick which alerts go to WhatsApp, set a monthly message budget, and Consaya falls back to email rather than dropping anything when the budget runs out.
No. You are billed by Meta or your provider, directly. Consaya adds no per-message fee and takes no share. The connection itself is part of your plan.
Yes. Set a monthly message budget in Consaya with a warning threshold and a hard stop. When the stop is reached, alerts go out by email instead — nothing is ever silently dropped, because a visa expiry that went unsent would be the worst possible way to save a dirham.
No. Each person chooses which alerts reach them and whether they want approvals on WhatsApp at all, separately. An administrator can switch whole categories off for the organisation, but cannot switch an individual on against their wishes.
Yes, periodically — Meta raised the UAE marketing rate on 1 October 2025. As at this review, Meta has announced utility and authentication increases for 1 October 2026 in Kuwait, Oman, Morocco, Kazakhstan and Ukraine, but not the UAE. We re-check every two weeks and update the date at the top of this page.
Only if it is not currently in use on the consumer WhatsApp or WhatsApp Business app. A number can live in one place at a time, so most firms bring a spare line across rather than surrender the one their clients already message.
Prices on this page are Meta's and Twilio's, not Consaya's, and they change them without consulting us. The figures were checked on the review date shown above and are given in good faith as general information — not as a quotation, and not as advice on which vendor to use. Rates vary by message category, destination country and monthly volume, and providers other than Twilio price differently again. Confirm the current rate against Meta's own rate card and your provider's pricing before you commit to anything.
Sources: Meta — WhatsApp Business Platform pricing · Twilio — WhatsApp pricing. Last reviewed 29 August 2026.